I design experiences that engage, inspire and drive impact.
With 17+ years as Principal Consultant & Senior UX Designer, I specialise in exhibition & content design, spatial storytelling and immersive multimedia. As Assistant Art Director at Hong Kong Heritage Museum (LCSD), I led major exhibitions including Digital Dunhuang — Tales of Heaven and Earth, Pixar 30 Years of Animation and HK International Poster Triennial 2017 — managing end-to-end production, vendor coordination and visitor engagement.
I also deliver institutional projects for HKUST Info Day, HKUMed and luxury clients (Christie’s, Hang Seng Bank, Cigna). Currently advancing 3D modelling in Blender for AR/VR/MR pipelines while applying human-centered design and data-driven optimisation to create intuitive physical + digital experiences.
Role in recent:
Senior UX Designer Crafting intuitive, high-stakes interfaces for Wealth Management & Ultra-High-Net-Worth Clients
Senior UX Designer Crafting intuitive, high-stakes interfaces for Wealth Management & Ultra-High-Net-Worth Clients
Clients:
ASPID
BP International
Centre STARS of The Hong Kong Polytechnic University
Christie's
Cigna Worldwide Insurance Company Limited
DocPro
Dean of Student Office (DSO) of Hong Kong Polytechnic University
Ebenezer school and home for the visually impaired
Gold East Trading (Hong Kong) Company Limited
Hang Seng Bank
Hong Kong International Airport
HKUMed, Department of Paediatrics & Adolescent Medicine
The Hong Kong Polytechnic University
The Education University of Hong Kong
The Hong Kong University of Science and Technology
The Church of Christ in China Mongkok Church
Hong Kong Post Office
Think Tank
DocPro
Literal Food
Jarvelogue Creative
Roar Fitness
Sainsbury's
Shau Kei Wan Swatow Christian Church
SIGG
Simplify Life Insurance
Sun Life Financial Services Company
The PEAK Magazine
PAPINEE
Vision Desire Ltd.
Woodpecker Studio Ltd.
Zappp
ASPID
BP International
Centre STARS of The Hong Kong Polytechnic University
Christie's
Cigna Worldwide Insurance Company Limited
DocPro
Dean of Student Office (DSO) of Hong Kong Polytechnic University
Ebenezer school and home for the visually impaired
Gold East Trading (Hong Kong) Company Limited
Hang Seng Bank
Hong Kong International Airport
HKUMed, Department of Paediatrics & Adolescent Medicine
The Hong Kong Polytechnic University
The Education University of Hong Kong
The Hong Kong University of Science and Technology
The Church of Christ in China Mongkok Church
Hong Kong Post Office
Think Tank
DocPro
Literal Food
Jarvelogue Creative
Roar Fitness
Sainsbury's
Shau Kei Wan Swatow Christian Church
SIGG
Simplify Life Insurance
Sun Life Financial Services Company
The PEAK Magazine
PAPINEE
Vision Desire Ltd.
Woodpecker Studio Ltd.
Zappp
and more...
Specialties:
Exhibition & Content Design
Spatial Storytelling & Visitor Experience
Multimedia Production & Immersive Displays
3D Modeling (Blender) & Motion Graphics
Integrated Marketing Campaigns
Art Direction & Brand Governance
UX/UI for Wealth Management & Fintech
Generative AI Tools & Prompt Engineering
Project Management (CAPM)
Art Direction
Advertising
Integrated Marketing Campaigns - Digital / Content / Social Media
Generative AI Tools (Image & Video Generation), Prompt Engineering
Print / UI / Website Design
Exhibition & Event Management and Promotions
Digital Publishing
Photography / Videography
Spatial Storytelling & Visitor Experience
Multimedia Production & Immersive Displays
3D Modeling (Blender) & Motion Graphics
Integrated Marketing Campaigns
Art Direction & Brand Governance
UX/UI for Wealth Management & Fintech
Generative AI Tools & Prompt Engineering
Project Management (CAPM)
Art Direction
Advertising
Integrated Marketing Campaigns - Digital / Content / Social Media
Generative AI Tools (Image & Video Generation), Prompt Engineering
Print / UI / Website Design
Exhibition & Event Management and Promotions
Digital Publishing
Photography / Videography
Software Skills:
Photoshop
Illustrator
InDesign
Premiere Pro
After Effect
XD
Figma
Blender
PythonCanva
Sketch
Rive
InVision
Google Lab
KlingAI
Firefly
ComfyUI
Discord
Filemaker
Keynote
Photoshop
Illustrator
InDesign
Premiere Pro
After Effect
XD
Figma
Blender
PythonCanva
Sketch
Rive
InVision
Google Lab
KlingAI
Firefly
ComfyUI
Discord
Filemaker
Keynote
Technical Proficiency:
Mac OS, Windows
Mac OS, Windows