Kaye Mak - SimplIfy Life Insurance

Simplify Life Insurance is the one of term-life insurance company owned subsidiary of the Liberty Mutual Insurance Group. They offering a plan with coverage tailored to clients which adjusts over time. They offer a wide range of insurance products and services for individuals and corporations, including private motor, individual and group life and medical, office and shop packages, etc. That’s they offering the online insurance services through online carousel Ad to promote their insurance advisement campaign.

For this campaign, the online Ad campaign presenting as a monkeys mascot family to explain different tailored Simplify Life Insurance plan. Its characters including Monkey King, Mom and Miu Miu.

I am commissioned to design a series of social media Ad posts, Facebook, IG static, GIF motion posts and carousel and static Ad posts with the related mascot for their seasonal campaign. In the design process, we considerate to present in bilingual content and Asian cultural elements in all concept and content. Plus, it was promoting with its simple and clean branding image in different social media in a limited time slog to the target audiences. As Simplify Life Insurance's different tailored insurance service, a series was launching at specifically time slog and seasons that I design a series of Ad posts with the corresponding idea with different plan's themes.